The total dollars estimated in 2018 will reach $9.3 billion.įlushability has been a topic of discussion during the past several years, and the nonwovens industry is doing its best to guide manufacturers on how to label their products accordingly in order to ensure end-users flush only the appropriate items. dollars (fixed exchange rate) and a 3% growth in volume terms, at compound annual growth rate, during the 2013-2018 time period. “Convenience and ease of use-especially on the go-remain the key driver of consumer demand and growth, along with product development-including increasingly more products marketed as more eco-friendly-and marketing to encourage use.” Euromonitor predicts there will be a 3% growth in constant value terms in U.S. “Total personal care wipes sales reached $8.2 billion (constant value, fixed exchange rate) in 2013, with positive growth of 2% over 2012,” says Svetlana Uduslivaia, Head of Tissue & Hygiene Industry for Euromonitor International. According to market tracker Euromonitor International, the retail volume for personal care wipes has nearly doubled from 2003 to 2013, from 93 billion units to almost 170 billion units sold, respectively. The personal care wipes market has seen consistent growth worldwide over the past decade, and there are no signs of a slowdown. More people are looking to wipes to cut time and provide easy and unique solutions never before imagined-ahem, smoke wipes-and as players in the industry hone their innovations, they’re continuing to address the topic of flushability. As more consumers continue to seek convenience through technology, converters and manufacturers in the global personal care wipes market are trying to stay ahead of the curve.
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